12A: Figuring Out Buying Behavior

To conduct my interviews I had to focus on the segment of people who fit into my ‘target market’ category. To be more specific that is students at the University of florida. To be a little more diverse I interviewed one person who usually walks to class, one who takes their scooter and one that drives a car. Though scooters work the same as cars, it is always good to get different kinds of peoples perspectives.

After interviewing the 3 people, Sarah, Matt and Jake. They all told me they met the same need because Matt being from New York was raised similar to me with the need to always do things fast. They all said that they become aware of the problem mostly in the afternoon closest to rush hour. Jake said that getting from his apartment to the fraternity house where he eats dinner at 530 is always a pain because of the amount of traffic on the roads. Sarah who always walks everywhere sees the problem mostly in between class periods when students get out of class.

As far as information research. The 3 people that I interviewed all said that there is nothing they are able to do to solve the problem in the moment. They hope that in the future though we find a way to make people walking feel more safe and allow drivers to not have to wait for people who are walking all the time. The all agree with me that the best way to solve the solution is to communicate to others about the problem that we see. Some people might not see the problem as much as we do but if they look into it more than I can become aware of it and try to fix the situation. Spreading the news is the best way to get our problem out there so we as a school could come up with a solution

To summarize what I learned in the interview. I learned more about exact times that the problem occur for example when class gets out and during rush hour around 530 in the afternoon. We also came to the agreement on the best way to try to solve the problem is to spread the word around town so other people see the problem like us.