15A: Figuring Out Buying Behavior #2

15A: Figuring Out Buying Behavior #2

In this assignment I interviewed 3 more students at the University of Florida and went into more details about they views on pedestrians on campus and drivers on campus. Instead fo asking for their opinion on it like in Figuring out buying behavior #1. I decided to go more into the reason why they decided on being a walker or a driver and what goes into that decision.

In my interviews I asked the 3 different students which transportation they use to get around campus. Then I went more into the background information such as how much they pay for that form of transportation and if they were considering another form of transportation. One of my interviewers said that since he is from New York, there is no way for her to get her car down to florida without it being really expensive. That is why she chose to buy a scooter down here in gainesville. This student in particular didn’t really have much of a chose on which way of transportation to use. Just like another person I interviewed whose parents don’t allow him to use a car or scooter here in gainesville so all he does is walk.

My product isn’t something that is directly bought by people. My product is financed by the University of Florida and the construction company that the University of Florida uses. The way that this product affects people is not in the monetary way. It affects the environment and the way that the streets are set up. The best way people could help to buy this money is to make pamphlets or spread the word about the need of more bridges and tunnels and hope that someone hears them and talks to local officials and school officials to try and get something done with it.

After the school officials and towns people decide to build these bridges and tunnels they will look back on it and see that the University of Florida is a safer more person friendly campus. Everything in the town will be sped up more and a lot less students will be late to class or to their other destinations. If someone thinks it is a waste of more for more bridges and tunnels they should stand out by the reitz union around 5 pm today and see how backed up the traffic is, not only because of the increase in the number of cars but because of the increase in the number of pedestrians walking across the street.   

To summarize my 3 interviews, with each interview i went into more in depth on how they decided which form of transportation they were going to use on campus for this semester and more on what ways we could get word out of need for change and the building of safer paths for people to walk on. We also discussed how money wouldn’t be coming out of the students pockets to get something like this built on campus, but what students could do to help is spread word as much as they can for how the University of Florida could be safer for students if these pieces of architecture were built.

In conclusion I learned that since my product isn’t something a customer directly buys, it could take awhile for  action to be taken on this matter.