24A: Venture Concept No. 1

24A: Venture Concept No.1

Opportunity: The unmet need that I wish to solve is the amount of traffic at the University of Florida and also the safety of Pedestrian walkers during the school day at the University of Florida. The people who this most affects are students, teachers, and any other people walking/driving around the university of florida campus on a daily basis. The nature of this need is that for years there have been a problem of traffic and safety but no one ever decided to speak up and try to put an end to the problem. Some people might not see this as that big of a problem but being from New York i hate waiting in traffic and work on a faster pace than others. That is why I see this as a problem. I also think this is something that wouldn’t be that hard to be solved.

• There are no changes in forces this is just my opinion and something I want to do to help the environment and make campus better
• The market is UF students and the demographic is the UF campus
• Customers are currently doing nothing about the problem, they are just continuing to go on with their everyday life.
• This opportunity could solve a lot of things around the UF campus
• The window of opportunity will be open as long as it takes to get construction done

Innovation: The new idea, service that I propose is the building of either bridges or tunnels to allow easier access for students to walk around campus especially on the main roads. It would also help speed up traffic that is caused by pedestrians who are walking because they cause cars to stop and wait for them. The process that I wish to take is to start production of more bridges around campus especially near places like reitz. What I am selling isn’t exactly a product but more of a landmark. This is less of a business thing and more of an environment and a service to the University of Florida.

Venture Concept: My innovation would help to solve a few problems on campus of the University of Florida. The few things that It would solve involves the traffic situation on campus and the safety problem that some people have on campus. The reason I think customers will enjoy this product because it would be a good sight to see on campus. It would look beautiful on campus, and also would make the University of Florida a safer campus.

• People would not be switching to this product, They would be agreeing with me that something needs to be done to speed up traffic and increase safety on the campus.
• There are no competitors in this because it is more of a campus project then a product.
• Prices have an impact on my business product because we have to map out the blueprint and prices of a bridge or tunnel. We also have to figure out the time period we could do construction during.
• We would need to hire employees to do the construction of these projects.

Three Minor Elements:

1.Most Important Resource: My most important resource is my friends dad who is a big time architect in Miami. I will be in contact with him on the construction aspect and starting the construction. We will make layouts of all of the blueprint and get a price laid out.    

2.What’s Next: My next plan is to come in contact with the person at UF who would be able to help me go through with my plan. Obviously I don’t plan on paying for this, my goal is to get the University of Florida transportation to look more into it.

3.In 5 years: In 5 years I wish to not be involved in this situation, my goal is to just start us this as a start up and pass it on to campus officials to go through with it. I want to raise awareness of this situation and get people around campus to agree with me that something has to be done.